When 5T was founded in 2008, two strong market forces were emerging – global financial recession and escalating climate change risks to sports operations.
Sensing the need for the industry to adapt for the future, 5T began building their practice around 3 key pillars: Sustainability, Technology and Community. The sports properties and partners who use their resources responsibly, deploy technology for efficiencies and strengthen their connection to their communities will weather the downcycle, but set themselves on course for long-term businesssustainability.
As a sports organization, sports brand, host city or partner, they work to make their client stronger. Because at the end of the day, we’re fans, too. And we want the game to go on forever.
5T Sports developped an index of initiatives accross the sport community which is available here : https://5tsports.com/case-studies-articles-and-infographics/