bloomUp is about changing direction, making a new start with a unique vision, an innovative systemic approach to integrate positive change for its clients.
bloomUp is a group of committed experts and creative sparring partners who have worked with the world’s largest sports events as well as the corporate and non-profit industry.
Their mission is to contribute to a sustainable, healthy and thriving society that integrates planetary boundaries and social justice in an exciting and innovative manner.
bloomUp draws its inspiration from the world of sport, its universal values, adrenaline and emotion.
bloomUp provides measurable and scalable solutions to drive leadership and positive change. Theyfocus on impact and thrive in doing business as unusual.
Through a 360 degree integrated and innovative business approach, they aim to maximizing the contribution of companies, projects and leaders to people, planet and prosperity.
Core Team:
Neil Beecroft was responsible for sustainable development at UEFA EURO 2016 football tournament in France. In 2020, he was Head of Sustainability for the Lausanne Winter Youth Olympic Games. As B Corp Leader, Neil encourages the way in which business innovation and sustainability can positively influence the organisational model of sports and the industry. He is also Head of the Omega European Masters and is the CoFounder of the StartUp PuraWorka and the NGO Sport and Sustainability International (SandSI). Recently, Neil achieved a certificate in disruptive innovation at IMD Business School and is ready to blend this field with sustainability.
Philippe Furrer spent the largest part of his career with the IOC, in various senior roles. In recent years, he spearheaded the IOC Young Leaders programme and contributed to the development of the innovative Global Active City model. He founded his own advisory firm insPoweredBy in 2019. Philippe holds several academic degrees in geoscience, sports science, business leadership and sustainable finance. He leads several social business initiatives and believes in cross-disciplinary approaches as the only way to solve today’s complex social and environmental challenges. Forest bathing and running is Philippe’s best option to stimulate his creativity and recharge his batteries.
Geert Hendriks worked for two decades in both the private and public sector before transitioning into the sport industry. Since 2012 he managed projects on sustainability, legacy and education with six Olympic Games as well as 50+ different international sports organisations across all continents. Geert is a Founding Director of the international NGO Sport and Sustainability International (SandSI) and has co-created since 2014 multiple associations using sport to empower refugees and youth. Geert has won the Peace & Sport Award 2016 as well as the UIM Environment Award for his work on the Sustainable Sport & Events Centre. Geert has published a variety of books and is currently studying Social Business Strategies at the Harvard Business School. Being Dutch of origin, he commutes to the office on his bicycle and is a passionate player of any sport that involves a ball, in particular korfball.
Anne-Cécile Turner is an award-winning sustainability expert. She is currently Founder and CEO of Blueshift, agency created in 2009, specialised in sustainability consultancy. Anne-Cécile was also the Director of Race for Water Foundation to identify, implement and promote solutions for a new social circular economy around plastic waste. She is The Ocean Race (previously called Volvo Ocean Race)’s Sustainability Director, creating a platform for change, engaging world leaders, Academia, Institutions, private sector and philanthropists to accelerate ocean health restoration. Experienced in driving positive change through international platforms, her work is supported by her impressive qualifications and training from Harvard’s Executive Leadership Program, The Tavistock Institute and WWF. Meaningful Business ambassador, passionate sailor, amateur triathlete she also loves lighthouses and Modigliani!