NBA franchise partner Carbonfund.org Foundation to support Amazon rainforest preservation project.
The National Basketball Association’s (NBA) Dallas Mavericks have partnered with the Carbonfund.org Foundation as part of a pledge to offset their corporate travel carbon emissions.
The move will see the franchise support the foundation’s Envira Amazonia Project, which works to protect nearly 500,000 acres of endangered Amazon rainforest in Brazil.
Commenting on the tie-up, Mavericks owner Mark Cuban said: “The Dallas Mavericks are committed to providing a world-class basketball team and fan experience while doing our part to reduce the effects of climate change.
“Offsetting our corporate travel with Carbonfund.org Foundation is one way we are creating a more sustainable business and educating our fans, staff and community about simple measures we can all take to protect our shared environment.”
The Envira Amazonia Project is part of a global campaign to provide support for ecosystem services helping to reduce emissions from deforestation and degradation, more commonly known as REDD+.
Eric Carlson, president of the Carbonfund.org Foundation, added: “We applaud the Dallas Mavericks and Mr Cuban for their commitment to mitigating climate change via their corporate business travel.
“We are at a crucial moment for protecting the Amazonian Basin and reducing climate change, and we appreciate the Mavericks’ leadership on and off the court.”
The Mavericks are the latest sports property to lend their support to climate change prevention. Most recently, German soccer club Hoffenheim announced plans to become carbon neutral, including support for away team travel to the club’s home fixtures.
