AI, sport and sustainability – risks and opportunities

Sustainability Huddle

March 12, 2024

We had a fascinating discussion during our first Sustainability Huddle Town Hall about artificial intelligence (AI) and its potential interplay with sustainability in sport.

During the conversation, Claire Poole, Eve Joseps, Jamie Farndale, Anne Jensen and Kate Strong gave their perspectives and insights, and we covered:

Potential applications for AI in different areas of sustainability in sport

Considerations sport organisations need to make before adopting AI to support sustainability objectives

– What the ethical issues could be in terms of intimacy, energy use and information

Click here for check out the full discussion

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