The new content is part of BT Sport’s Green Routine initiative which aims to inform, educate and inspire viewers.
BT Sport is to broadcast a programming line-up focused on sustainability across November, as part of its Green Routine initiative which aims to inform, educate and inspire viewers around the climate emergency.
Operationally BT Sport aims to become a more sustainable broadcaster, contributing towards BT Group’s target of curbing its carbon emissions to net zero by 2030 for its own operational emissions and further by 2040 for its supply chain and customer emissions.
BT Sport’s Green Routine is the broadcaster’s effort as a responsible broadcaster to raise awareness of the climate emergency.
It has teamed up with the global movement Count Us In to provide practical advice to help viewers find high-impact, achievable steps to reduce their carbon pollution and persuade others to do the same.
Available now on the BT Sport website and app, Green Routine presents thought-provoking facts and advice for sports fans to reduce their carbon footprint, alongside short films exploring topics, such as which football clubs could be under water in 50 years’ time.
With sustainability rising to the top of the domestic agenda ahead of the COP26 Summit in Glasgow later this month, BT Sport will broadcast Playing Against The Clock on BT Sport 1HD at 6pm on Sunday 31 October. Hosted by Craig Doyle, the one-hour discussion show will explore the issues facing sports posed by the climate emergency.
Former Australian rugby union player David Pocock speaks about the role that high-profile athletes can play in speaking up on climate change.
Joining them are former England rugby league winger Martin Offiah, who explores the impact electric vehicles could have on the climate emergency, while former Tottenham Hotspur captain Ledley King discusses the club’s success in being ranked the Premier League’s most sustainable club.
David Goldblatt, academic, author and journalist covering sport and the environment, explores how sport is being affected by climate change, and, how much of a problem the industry of sport is to the climate.
On Thursday 4 November at 10.30pm on BT Sport 1HD, What I Wear, hosted by former England midfielder and BT Sport analyst, Joe Cole, alongside presenter Andrew Mensah, explores the potentially game-changing impact that sports clothing technology could have on the climate emergency.
Filmed in a similar style to BT Sport’s popular What I Wore series, which uses classic football kits to guide discussion around sports stars’ careers, What I Wear explores the latest developments around sustainable football shirt production, such as Forest Green Rovers’ kit supplier PlayerLayer, which makes football shirts from coffee beans.
Continuing the conversation across November, viewers can watch a short film based around the 16 steps that are available through Count Us In. Highlighting, for example, the eating of more plant-based food instead of meat.
BT Sport’s live Premier League broadcasts are now BAFTA Albert-certified productions – meaning they meet some of the highest production sustainability standards globally, and over the next year even more BT Sport-produced live football, rugby union, boxing and documentaries will meet the same standards.
BT Sport has made changes to its power consumption, is working with its suppliers to identify further ways of reducing emissions and is moving to innovative and remote ways of working to reduce its carbon footprint – for example using remote operations hubs from where it can direct and produce live events, instead of sending crew to stadia, reducing travel and emissions.
Simon Green, head of BT Sport, said: “At BT Sport we’re committed to building on the carbon emissions reduction initiatives that we have started to become one of the greenest broadcasters in the UK, contributing toward BT Group’s goal of becoming a net zero company by 2030.
“We’re working hard to be one of the industry leaders in sustainable production through increasing use of remote and de-centralised TV broadcasts and are determined to take every step possible to reduce our carbon footprint.
“And through our tie-up with the global movement Count Us In and our online hub Green Routine, we want to help our customers find impactful and meaningful steps to combat climate change.”
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