In January 2020, the FIFA World Cup Qatar 2022 Sustainability Strategy was published, with five commitments, 22 strategic objectives and over 70 initiatives. The strategy was developed jointly by FIFA, the FIFA World Cup Qatar 2022 LLC and the Supreme Committee for Delivery & Legacy. This unique tripartite collaboration means that the strategy considers all of the tournament organisers’ activities, including those of the host country, and builds on the experience and standards of previous FIFA World Cups.
The strategy was developed in three steps: (1) A thorough analysis of the current context and existing strategies and requirements, then (2) the identification of strategic priorities through a materiality assessment and a human rights salience analysis, with both results eventually combined through an innovative process, and finally (3) the definition of concrete objectives and actions. Throughout this process, FIFA and the organisers engaged with internal and external stakeholders to shape an ambitious, meaningful and robust strategy.
Click here to download the case study