Launch of The Shift, a new sustainability-focused agency to redefine business as usual in a post-pandemic world

February 8, 2021

Lausanne, 27.01.2021 – Four award-winning experts and positive disruptors in sustainability, innovation and sport join forces to launch The SHIFT – a new international and sustainability-focused agency based in Lausanne, Switzerland, doing business as ‘’unusual’’ to accelerate the transformation of our economies towards more circular and regenerative ways of producing, sourcing, consuming and valuing goods and services.

To answer the new paradigm shift needed today to concretely embed environmental and social dimensions to the economic framework of any kind of organisations, Anne-Cécile Turner, Neil Beecroft, Philippe Furrer, and Geert Hendriks have combined their extensive knowledge and experience in Sustainability, Innovation, Event, and Business Management to design The SHIFT. Offering action and impact-orientated sustainability consultancy services to local and global actors from the private sector, the sport industry, NGOs, academia and educational institutions, the team’s ambition is to shift mindsets, help organisations drive positive and sustainable change, and accelerate the collective journey towards the UN’s Agenda 2030 for Sustainable Development.

“Protecting and regenerating our environment, enabling the well-being of our communities, promoting inclusion and diversity, and making economic sense to create renewed value and power lasting prosperity: this is our mission” said Philippe Furrer, co-founder.

Anne-Cécile Turner added. “All the indicators show that we need to adopt a new approach to help our organisations to not only put the house in order but to go a step further and become restorative and regenerative. Time is now. The COVID-19 pandemic has disrupted ‘business as usual’ for most and forced some drastic changes in habits and behaviours. But this crisis has also awakened a new consciousness around the way we live and how we do business. It’s now the right momentum to shift gears and embrace business as UNusual.”

Neil Beecroft pursues by stating “time has come to blend sustainability with innovation and make it a key driver of paradigm change. We simply do not have time anymore for incremental action. Let’s bring in play a start-up way of working. Continuous innovation and our entrepreneurship spirit will help organisations find new breakthroughs, unleashing business as a force for good.”

“We have experience in the corporate and academic industry as well as with the world’s largest sports events. Combining this with an agile, bold and disruptive mindset allows us to provide a holistic approach and expertise to sustainability” concludes Geert Hendriks. “In collaboration with a pool of purpose-driven experts, we can cover all current and prospective maps of how our society, planet and economy will look like.”

Dedicated and passionate, these four creative and strategic minds all come from the world of sports where they have successfully created, implemented and contributed to major sustainability programmes for leading global and local organisations and events like the International Olympic Committee (11 Olympic Games), UEFA, Omega Masters, the AISTS or The Ocean Race. Convinced that sport can convey a universal and positive message to engage all layers of stakeholders to adopt positive transformation, the team is now proposing its skills to the industry to accelerate sustainability integration.

To learn more or join the movement, send us a mail at or visit

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