The Active Well-being Initiative is a non-governmental organisation founded in 2017 who promotes physical activity, Sport for All, sustainable health and well-being.
The AWI is a unique platform designed to create and encourage international cooperation opportunities, integration and implementation strategies, established programmes and institutional models. The AWI hosts, manages, and promotes federative reference frameworks and recognition schemes in the field of well-being and sustainable health. The AWI enables cities to enhance the well-being of their population, while receiving international recognition for their progress through a certification process. Citizens are empowered and engaged in order to adopt a more active and healthy lifestyle.
AWIs' approach and methodology is based on international standards and tools, and supported by a network of field experts. As an initial step in 2017, the AWI launched its first label, Global Active City, leveraging on physical activity and sports to enhance individual and collective well-being.
Moving forward, the AWI and its partners continue to develop a more holistic approach which encompasses more dimensions and drivers of well-being, such as healthy nutrition, mental well-being, personal coaching, culture and art.
Through the AWI model and suites of tools and services, cities are encouraged to move further away from the current, largely pathogenic paradigm to adopt a new approach based on the promotion of active and healthy lifestyles and environments. They may start their journey by joining the AWI as a Partner City and adopting the Global Active City framework, implementing the corresponding management system, establishing a strong alliance and a number of new initiatives, defining clear roles and responsibilities to ultimately achieve the proposed internationally-recognised certification. Alternatively, and in the near future, cities may also decide to adopt a more rounded and multidimensional approach to well-being and follow the model proposed by the Global Well-being City label. In addition, such a model will also be proposed to organisations (private, public, for profit, NGOs, of all sizes and nature) which decide to adopt a more proactive, healthy and active workplace approach for their staff, members, participants, visitors or customers.
UNICEF developed a blog to explore how Sport for Development (S4D) organisations have responded and adapted their programming to support children during the COVID-19 crisis. S4D organisations use sport as a tool to catalyse positive change in the lives of children, youth and the communities they live in. Interviews with S4D organizations, conducted as part of the ongoing research commissioned by the Barça Foundation and UNICEF partnership, revealed that organizations are innovating to adapt to the current crisis through three key interconnected practices:
Continuing to support children through remote sessions, with coaches providing guidance for physical activity along with content to accomplish a variety of social goals.
Providing critical and accurate health and COVID-19 information through coaches, who are in many cases trusted individuals in communities.
Supporting their staff in helping other programmes, such as feeding programmes, while sports activities are closed.
Click here to access the blog
In 2019, the World Association of Kickboxing (WAKO) supported a campaign to sensibilise it's community about cancer, jarzmikand to support the Wako athlete Paulina Jarzmik.
A communication plan has been setup, and a dedicated merchandising campaign has been developped as well.