Guidelines and reports

Sustainable sourcing guidelines for branding and signage materials

IOC / UEFA / Ocean Race

These guidelines are a joint publication by the International Olympic Committee (IOC), the Union of European Football Associations (UEFA) and The Ocean Race.

They are intended to be used by professionals in charge of designing and procuring branding and signage materials for events. The content can be used, for example, to brief suppliers or to define sustainability requirements in calls for tenders or in contractual agreements.

The guidelines have been developed using the detailed information contained in the “Environmental impact evaluation of branding and signage materials for events” IOC-UEFA report, and in consultation with a group of event organisers and signage specialists coordinated by The Ocean Race. References to the IOC-UEFA report are included in the last column of the table below, to allow users to access more detailed information on specific types of materials or sustainability topics.

The focus is on the environmental impact of materials. The social impact of sourcing is important too. However, this can be managed through more generic supplier requirements and is thus not covered by this document.

Download the guidelines here

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Guidelines and reports


The SHiFT is an online platform built on the power of collaboration which celebrates a wide range of solutions dedicated to solving the issue of ocean plastic pollution.
It is based on the SHiFT Method, created by Emily Penn, ocean advocate and eXXpedition Co-Founder.

The platform allows you to select how, in what aspect of life and where you want to create a shift, from sea to source. From simple consumer choices, to more complex industry actions, you can explore ideas that create long term change.

Use the filters to quickly navigate hundreds of solutions, pick the one that’s right for you, take action and inspire others to follow. On each solution card, we’ll point you to the information and resources you need to find your superpower and make a shift.

Climate ActionLife Below WaterLife on LandResponsible Consumption
Guidelines and reports

How are sport for development organizations keeping children healthy during COVID-19?


UNICEF developed a blog to explore how Sport for Development (S4D) organisations have responded and adapted their programming to support children during the COVID-19 crisis. S4D organisations use sport as a tool to catalyse positive change in the lives of children, youth and the communities they live in. Interviews with S4D organizations, conducted as part of the ongoing research commissioned by the Barça Foundation and UNICEF partnership, revealed that organizations are innovating to adapt to the current crisis through three key interconnected practices:

Continuing to support children through remote sessions, with coaches providing guidance for physical activity along with content to accomplish a variety of social goals.
Providing critical and accurate health and COVID-19 information through coaches, who are in many cases trusted individuals in communities.
Supporting their staff in helping other programmes, such as feeding programmes, while sports activities are closed.

Click here to access the blog

Good Health
Guidelines and reports

Environment Impact Evaluation of branding and signage solutions for events


The International Olympic Committee (IOC) and the Union of European Football Associations (UEFA) have investigating improvement opportunities in the area of branding and signage.

Among the various sustainability topics associated with event delivery, reducing the environmental impact of branding and signage solutions has proved a challenging task do date. Few commercially available solutions meet the needs of event organisers in terms of quality, ecology and cost. Besides, ecological claims are rarely supported by credible data based on product lifecycle evaluations, and few products are certified according to recognised ecolabels.

Branding and signage materials are not only a very visible aspect of events; they are often the number one source of single-use plastic, a large part of which is still being landifilled or incinerated.

In this context, the IOC and UEFA commissioned Anthesis, and independant consultancy specialising in environmental impact assessment.

This guideline covers over 40 materials, both commonly used materials as well as more innovative ones, and is a first attempt at improving the knowledge base on this topic.

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Guidelines and reports

The Carbon Footprint of Marathon Runners: Training and Racing

International Journal of Environmental Researdh and Public Health

Marathon running leaves a significant carbon footprint regarding CO2 emissions; for example, 37 percent of New York Marathon participants travel internationally to New York. The aim of this study is to estimate the CO2 footprint of a person training and competing in a marathon; we will also propose methods to minimize the CO2 footprint because of transportation.

In addition, we also examine the influence of food practices and hygiene on training and racing a marathon. Methods: We estimated the annual carbon footprint of one person taking part in a marathon. We considered all training, racing, and travelling (local and international) for one person (we are going to give him the first name of “Henri”), and then compared his CO2 footprint with his colleagues playing tennis and soccer. The excess CO2 footprint whilst running and for shoes, clothing, books, magazines, insurance, travel, hygiene, laundry, and resources for electronics and additional food consumed were calculated. For competitions, we estimated and compared the CO2 emission from transportation to national vs. international marathon (New York).

Results: We estimated that our runner emitted 4.3 tons of CO2 equivalent (CO2e), including all greenhouse gases. A transatlantic flight to New York corresponded to 3.5 tons CO2, which is 83% of the annual carbon footprint of an average French citizen which is about 11 tons CO2e/year. This leads to a sudden 40% increase in Henri’s annual carbon footprint.

Conclusions: By focusing on the additional carbon footprint from one year of marathon training and racing, and traveling locally versus internationally, this sport still has a potentially significant carbon footprint that runners and race organizers ought to consider. We wanted to answer a growing question of marathon runners who are wondering about the carbon footprint of their sports practice in following with a new environmentalist trend that considers not traveling anymore to participate in marathons and to stay local. However, the representativeness in the selection of calculation objectives is very low. There is no need for statistics since this study is a theoretical simulation of traditional training and competition practices of marathon runners.

Climate Action
Guidelines and reports

Making the case for inclusive quality physical education policy development: a policy brief


Sustainable development starts with active, healthy and physically engaged citizens. The importance of good health and the inadequacies of existing health infrastructures have been brought into sharp focus during the COVID pandemic. Addressing health gaps will be critical to recovery efforts. Schools are a natural entry-point to trigger transformative behavioural shifts related to healthy lifestyles.

As such, investment in an innovative and integrated delivery of education, exercise and good nutrition should be considered as a key component of recovery efforts.

It is well known that individual engagement in targeted, values-based interventions in sport, physical education and physical activity increases physical and mental health. Engagement in active, values-infused learning environments, like quality physical education classes, also boosts intellectual, individual and emotional capital.

This translates to an acceleration of socio-emotional skills acquisition that grow the confidence of students and, in turn, build the psycho-social resilience necessary to respond creatively and effectively to future crises whether related to health, employment or inclusion.

Gender EqualityGood HealthPartnerships for the GoalsQuality Education
Guidelines and reports

How to influence the development of quality physical education policy: a policy advocacy toolkit for youth


This toolkit is designed to support young people advocate for and effectively contribute to the development of quality physical education (QPE) policy. Youth organizations and other civil society actors who work in youth engagement and/or education, physical activity and sport and who are not familiar with policy advocacy may also find the content useful.

This toolkit offers general principles for successful policy advocacy that can be adapted based on what best suits your national context and specific policy development processes. You will find sections presenting the value of youth engagement in policy development, tried and tested techniques to inspire impact-oriented advocacy strategies and practical checklists to navigate physical education (PE) policy development processes.

The content of the toolkit is particularly relevant for sport and QPE policy advocacy as it contains specific data on the benefits of investing, subject-specific resources and concrete examples from the QPE policy revision project. The ideas and strategies outlined can also be used to support youth engagement in the development of overlapping policy frameworks e.g. health, education, gender equality.

Toolkit users are encouraged to take an inter-sectoral and intersectional approach to PE policy advocacy. Coalition-building across sport, education and health sectors will help pool limited capacities and ensure a coherent national vision in terms of policy design, commitments and budgeting. Inter-sectoral coherence will also maximize impact at the local and national levels.

The toolkit draws directly on the findings of UNESCO’s Quality Physical Education Policy Project. You can learn more about the project on the dedicated webpage.

Youth were key stakeholders in the national policy revision exercises carried out within the framework of the QPE Policy Project. The project evaluation highlighted the key contributions of inter-sectoral partnerships and participatory policy development processes in the elaboration of robust, inclusive and impact-oriented policy documents.

Gender EqualityGood HealthPartnerships for the GoalsQuality Education
Guidelines and reports

Carbon Calculator

Carbon Footprint

The online carbon footprint calculation tools enable you to calculate your personal or business carbon footprint.

The Carbon Calculator follow the methodology outlined by the UK Government, and currently using the "Greenhouse gas reporting: conversion factors 2020".

The calculator uses emissions factors which take account of all greenhouse gases (i.e. CO2, N2O, methane etc.) released by the activities, with the results presented in units of metric tonnes of CO2 equivalent (CO2e).

In most cases that means the results will be slightly higher than if calculating CO2 only. The calculations of emissions from fuels are Scope 1, meaning the direct GHG emissions from the combustion of the fuels.
The calculations do not include the Well to Tank (WTT) Scope 3 Emissions associated with extraction, refining, distribution, storage and retail of the fuels.

The following elements can be measured in the calculator:

  • House/Buildings
  • Flights
  • Car/Motorbike
  • Bus/Rail
  • Secondary Footprint (this is a measure of the emissions caused through the manufacture, delivery and disposal of products and services we buy. Most carbon footprint calculators ignore this part of your footprint, but without it you may risk under estimating your total footprint quite considerably).

Climate ActionLife Below WaterLife on LandResponsible Consumption
Guidelines and reports



The World Food LCA Database (WFLDB) is a comprehensive international life cycle inventory database and a global initiative led by Quantis in partnership with leaders in the agri-food sector.

WFLDB was launched in 2012 in response to the growing need for reliable, transparent and coherent environmental data and a consistent methodology for assessing the impacts of agri-food products.

Climate ActionLife Below WaterLife on LandResponsible Consumption
Guidelines and reports

ICAO Carbon Emissions Calculator

ICAO (International Civil Aviation Organisation)

The International Civil Aviation Organisation (ICAO) is funded and directed by 193 national governments to support their diplomacy and cooperation in air transport as signatory states to the Chicago Convention (1944).

ICAO has developed a methodology to calculate the carbon dioxide emissions from air travel for use in offset programmes.

The ICAO Carbon Emissions Calculator allows passengers to estimate the emissions attributed to their air travel. It is simple to use and requires only a limited amount of information from the user.

Summary of the methodology used:
CO2 Emissions per passenger take into consideration the load factor and are based only on passenger operations (i.e. fuel burn associated with belly freight is not considered). The steps for the estimation of CO2 emissions per passenger:

  • Step 1: Estimation of the aircraft fuel burn
  • Step 2: Calculation of the passengers' fuel burn based on a passenger/freight factor which is derived from RTK data
  • Step 3: Calculation of seats occupied (assumption: all aircraft are entirely configured with economic seats). Seat occupied = Total seats * Load Factor
  • Step 4: CO2 emissions per passenger = (Passengers' fuel burn * 3.16) / Seat occupied

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