The story of We Play Green began around 2015 when a young Morten Thorsby was able to convince his football club, Heerenveen, to buy bikes for the players to use from the training complex to the stadium as a way to encourage a smaller carbon footprint.
Shortly after, Morten began increasing his participation in the club’s sustainability ambitions. His collaboration landed Heerenveen the prize for the most sustainable stadium in Holland in 2016 after working to add solar panels to the stadium roof and advocating for less meat on the menu.
Fast forward a few years and Morten found himself inspired by a meeting with the Italian Minister of the Environment at the time, Sergio Costa. Thanks to this encounter, the seed was planted in Morten’s mind to link football and the environment together, thus cultivating We Play Green.
For the 2020/21 season, Morten decided to change his number to 2. This was his way of representing the internationally-adopted Paris Agreement target of keeping global temperatures below 2°C above pre-industrial times in order to avoid climate catastrophe.
The number two is a symbol that We Play Green has adopted since. Other than its representation of the Paris Agreement, it also stands for the 2% of yearly global GDP investment in sustainable technologies needed from each country in order to avoid global climate and environmental catastrophe.
The moral of We Play Green story is that Morten’s dream is to use football to save the planet. Thus, We Play Green will continue to link football and climate action together in order to secure a green future for everyone.
However, the future will only be green with the proper help from our partners, and fellow WPG players. In order for Morten’s dream to come true, professional players and clubs will need the proper resources to activate their engagement, and spark the green chain reaction necessary to save the planet.
The mission of the Sustainable Mountain Alliance (SMA) is to facilitate the transition to sustainable sports and tourism in the mountain environment.
The SMA provides a collaborative platform that identifies and supports inspirational, innovative solutions and a regenerative economy in the mountains, the most sensitive environment to climate change
The Sustainable Mountain Alliance (SMA) is a non-for-profit association of stakeholders within the mountain industry.
Sant’Anna School of Advanced Studies (SSSA) is an Italian Public University located in Pisa (Italy), operating in the field of applied sciences. It comprises six Institutes (Biorobotics; Management; Law, Politics and Development; Life Sciences; Economics; Communication, Information and Perception Technologies). The Institute of Management has the broad mission of contributing to the advancement of knowledge in the field of managerial studies, educating managers for private and public organizations and generating a positive impact on the business environment and on society as a whole. It is active in three main research areas: Innovation, Sustainability and Health.
The Sustainability Management Laboratory (SuM) combines knowledge of business management and policy making with the principles of sustainability, through scientific research and empirical investigation in the following areas: Environmental Management and Industrial Symbiosis; Energy and Resource Efficiency; Circular Economy and Natural Capital; Sustainable Products, Life-Cycle Thinking and Green Marketing; CSR and Accountability; Climate Change and Disaster management.
The SuM research team has a high level of skills on technical analysis, socio-economic analysis, policy and regulation, management and training for the promotion of sustainability in both private and public organizations. Our expertise includes:
Corporate Environmental Management, Life-Cycle Management (LCA, LCC), Economics and Management of Voluntary Certification Schemes, Environmental Innovation and Competitiveness, Sustainable marketing, Environmental reporting, Stakeholder engagement, Environmental Innovation and green technologies assessment, Green Public Procurement, CSR, Health & Safety Management, Environmental economics, Public policies for Sustainable Local Development, Sport Sustainability Management.
The SSSA is involved in a series of programs related to Sport and Sustainability. It includes
FGA is a sustainable mobility consultancy based in Europe with specialist knowledge in sustainable aviation fuel. FGA Sports has developed to combine knowledge from sport for development and sustainable mobility.
FGA are thought leaders in green travel, focusing on reducing carbon in business travel, fan travel, freight and mega events through business solutions.
The Toolbox is an initiative created by 11th Hour Racing Team to help make sustainability more accessible, based on the ethos that 'when we share, everyone wins.' The value of The Toolbox is the community that creates, uses and maintains it.
Created by the 11th Hour Racing Team, for the benefit of the wider community, the Toolbox is organised around a series of eight How to Guides and Case Studies a designed to make sustainability accessible for any organisation.
Whilst every effort and care was taken when preparing the contents of these guides, applying sustainability is specific to each organization. It is up to the user to make the relevant choices and define what aspects are right to include, important to address or are legally mandatory.
Click here to visit The Toolbox website
Surfrider Europe was created in 1990 by a group of surfers who wanted to preserve their playground. Grass-roots activism to protect our oceans and coasts is at the core of the organisation.
Surfrider Foundation Europe is a non-profit organisation whose purpose is to protect and showcase the importance of lakes, rivers, the ocean, waves, and coastlines. It currently has over 13,000 members and is active across 9 countries through its volunteer-run branches.
For almost 30 years, Surfrider Foundation Europe has been taking action as a recognized authority in three areas of expertise: marine litter, water quality and public health, coastal management and climate change.
Volunteers engaging in local field activism are the driving force of Surfrider. Whether they are running local volunteer branches or taking part in the environmental campaigns of the organisation, they are Surfrider’s strongest presence in the field and they implement our various programmes locally: awareness and education, events, and rallying.
At this time, over 2,000 volunteers are taking action every day in 43 local branches in 11 European countries. Join us in our fight to protect the oceans and coasts of today and tomorrow. Help us to drastically reduce plastic waste, move away from fossil fuels, fight against climate change and its impacts, and fight marine pollution and the damage being done to oceans, beaches and waves.
The project “Greencoach- Incorporating sustainability in the governance of sports organisations”, co-funded by the European Commission under the umbrella of the Programme Erasmus+ Sport, is a 36 months collaborative partnership, which involves eight public and private entities, (Sport Federations and Institutions, NGOs, University, Research Centers) based in different Countries: Italy, Spain, Norway, Belgium, Sweden, Lithuania and France. The project is coordinated by Ecoserveis and the Sant’Anna School of Advanced Studies
As shown by different studies, the sports industry has a large responsibility towards global environmental pollution. Over the last decade, some initiatives have been developed to incorporate monitoring and benchmarking of environmental footprint in sports events.
Therefore, there are not yet reference models at organisational level on good governance of sustainability within sports organisations, and especially focusing on how to incorporate sustainability as a cross-cutting priority in sports clubs as a governance element, beyond specific actions during sport events.
In this framework, GREENCOACH aims to improve the environmental impact of grassroots football organizations by incorporating:
In addition, it also aims at enhancing environmental awareness of supporters, spectators and staff and at promoting healthy lifestyles at individual and community levels, especially among young athletes.
As partner of the project, the SuM research group of the Institute of Management will bring in scientific expertise to carry out the assessment of the environmental footprint of grassroots football organisations, and to design and check the benchmarking tools and the education modules. In particular, 2 kinds of footprint will be calculated:
Project duration : 01.01.2020 to 31.12.2023
Niesslein Sustainability Partners, offers a personal approach in supporting motorsport organisations, individuals, and stakeholders on their journey to becoming net carbon neutral.
NSP is still a fairly young company but their expertise and passion for driving positive change throughout the motorsport industry is world class. They are committed to helping organisations towards the achievement of their sustainability goals.
sportanddev.org is an online resource and communication tool dedicated entirely to sport and development. Sportanddev has three main goals:
The Sustainability Report is an independent platform that provides economic, social and environmental intelligence for the sports industry. We showcase leadership, strategy, research and innovation through in-depth analysis, insightful podcasts, research-driven reports, and engaging animations. The Sustainability Report is published by Touchline, a multilingual international agency specialising in sustainability, sport and reporting