Organisation / Experts


bloomUp is about changing direction, making a new start with a unique vision, an innovative systemic approach to integrate positive change for its clients.
bloomUp is a group of committed experts and creative sparring partners who have worked with the world's largest sports events as well as the corporate and non-profit industry.
​Their mission is to contribute to a sustainable, healthy and thriving society that integrates planetary boundaries and social justice in an exciting and innovative manner.
bloomUp draws its inspiration from the world of sport, its universal values, adrenaline and emotion.
bloomUp provides measurable and scalable solutions to drive leadership and positive change. Theyfocus on impact and thrive in doing business as unusual.
Through a 360 degree integrated and innovative business approach, they aim to maximizing the contribution of companies, projects and leaders to people, planet and prosperity.

Core Team:

Neil Beecroft was responsible for sustainable development at UEFA EURO 2016 football tournament in France. In 2020, he was Head of Sustainability for the Lausanne Winter Youth Olympic Games. As B Corp Leader, Neil encourages the way in which business innovation and sustainability can positively influence the organisational model of sports and the industry. He is also Head of the Omega European Masters and is the CoFounder of the StartUp PuraWorka and the NGO Sport and Sustainability International (SandSI). Recently, Neil achieved a certificate in disruptive innovation at IMD Business School and is ready to blend this field with sustainability.

Philippe Furrer spent the largest part of his career with the IOC, in various senior roles. In recent years, he spearheaded the IOC Young Leaders programme and contributed to the development of the innovative Global Active City model. He founded his own advisory firm insPoweredBy in 2019. Philippe holds several academic degrees in geoscience, sports science, business leadership and sustainable finance. He leads several social business initiatives and believes in cross-disciplinary approaches as the only way to solve today’s complex social and environmental challenges. Forest bathing and running is Philippe’s best option to stimulate his creativity and recharge his batteries.

Geert Hendriks worked for two decades in both the private and public sector before transitioning into the sport industry. Since 2012 he managed projects on sustainability, legacy and education with six Olympic Games as well as 50+ different international sports organisations across all continents. Geert is a Founding Director of the international NGO Sport and Sustainability International (SandSI) and has co-created since 2014 multiple associations using sport to empower refugees and youth. Geert has won the Peace & Sport Award 2016 as well as the UIM Environment Award for his work on the Sustainable Sport & Events Centre. Geert has published a variety of books and is currently studying Social Business Strategies at the Harvard Business School. Being Dutch of origin, he commutes to the office on his bicycle and is a passionate player of any sport that involves a ball, in particular korfball.

Anne-Cécile Turner is an award-winning sustainability expert. She is currently Founder and CEO of Blueshift, agency created in 2009, specialised in sustainability consultancy. Anne-Cécile was also the Director of Race for Water Foundation to identify, implement and promote solutions for a new social circular economy around plastic waste. She is The Ocean Race (previously called Volvo Ocean Race)’s Sustainability Director, creating a platform for change, engaging world leaders, Academia, Institutions, private sector and philanthropists to accelerate ocean health restoration. Experienced in driving positive change through international platforms, her work is supported by her impressive qualifications and training from Harvard’s Executive Leadership Program, The Tavistock Institute and WWF. Meaningful Business ambassador, passionate sailor, amateur triathlete she also loves lighthouses and Modigliani!

Location: Lausanne - Switzerland
Organisation / Experts

Institute for Sustainable Events

The ISE is an online professional development academy for event industry professionals wishing to upskill in one of the most important recent advances in event management - sustainability.

ISE distilled decades of experience on the front line, building best-practice approaches to embedding sustainable practices into planning and delivery of events, and in using your powerful platform for good.

The ISE has been founded by Meegan Jones who is a seasoned event professional and pioneer in event sustainability practice.

Meegan Jones biography:
Taking the events she was working on as living labs, Meegan devised her own way of incorporating sustainability into her events work.

Right from the start, she recognised that bringing the sponsors, partners, suppliers, and attendees on the journey was absolutely key.

Her early work lead to a call to take on the role as the first dedicated full-time sustainability manager at major music festivals in the UK, where she got to bring her efforts to scale.

Meegan realised that this valuable learning needed to be shared with others as so few people were considering a sustainable approach to event production. She made the decision to document her processes.

Devised from her work at Peats Ridge Festival, Meegan created a 'model event' and then went on to author the Live Earth Green Event Guidelines, taking her place as an early leader in the field.

She has contributed to advancing industry knowledge through writing the UNEP Music and Environment Initiative Singing to a Greener Tune, and was a co-author of the research paper into festival travel impacts Jam Packed (Julie's Bicycle).

All culminating in the writing of what is now known as the industry bible, her book Sustainable Event Management: A Practical Guide. First published in 2009, and now in its third edition, Meegan draws on the lessons learned from hundreds of events over two decades and brings them to life in the Institute for Sustainable Events online training.

Climate ActionLife Below WaterLife on Land
Organisation / Experts

We Play Green

The story of We Play Green began around 2015 when a young Morten Thorsby was able to convince his football club, Heerenveen, to buy bikes for the players to use from the training complex to the stadium as a way to encourage a smaller carbon footprint.

Shortly after, Morten began increasing his participation in the club’s sustainability ambitions. His collaboration landed Heerenveen the prize for the most sustainable stadium in Holland in 2016 after working to add solar panels to the stadium roof and advocating for less meat on the menu.

Fast forward a few years and Morten found himself inspired by a meeting with the Italian Minister of the Environment at the time, Sergio Costa. Thanks to this encounter, the seed was planted in Morten’s mind to link football and the environment together, thus cultivating We Play Green.

For the 2020/21 season, Morten decided to change his number to 2. This was his way of representing the internationally-adopted Paris Agreement target of keeping global temperatures below 2°C above pre-industrial times in order to avoid climate catastrophe.

The number two is a symbol that We Play Green has adopted since. Other than its representation of the Paris Agreement, it also stands for the 2% of yearly global GDP investment in sustainable technologies needed from each country in order to avoid global climate and environmental catastrophe.

The moral of We Play Green story is that Morten’s dream is to use football to save the planet. Thus, We Play Green will continue to link football and climate action together in order to secure a green future for everyone.

However, the future will only be green with the proper help from our partners, and fellow WPG players. In order for Morten’s dream to come true, professional players and clubs will need the proper resources to activate their engagement, and spark the green chain reaction necessary to save the planet.

Climate Action
Organisation / Experts

Sustainable Mountain Alliance

The mission of the Sustainable Mountain Alliance (SMA) is to facilitate the transition to sustainable sports and tourism in the mountain environment.

The SMA provides a collaborative platform that identifies and supports inspirational, innovative solutions and a regenerative economy in the mountains, the most sensitive environment to climate change

The Sustainable Mountain Alliance (SMA) is a non-for-profit association of stakeholders within the mountain industry.

Location: - Lausanne, Switzerland
Climate ActionLife on LandPartnerships for the Goals
Organisation / Experts

Sant’Anna School of Advanced Studies

Sant’Anna School of Advanced Studies (SSSA) is an Italian Public University located in Pisa (Italy), operating in the field of applied sciences. It comprises six Institutes (Biorobotics; Management; Law, Politics and Development; Life Sciences; Economics; Communication, Information and Perception Technologies). The Institute of Management has the broad mission of contributing to the advancement of knowledge in the field of managerial studies, educating managers for private and public organizations and generating a positive impact on the business environment and on society as a whole. It is active in three main research areas: Innovation, Sustainability and Health.

The Sustainability Management Laboratory (SuM) combines knowledge of business management and policy making with the principles of sustainability, through scientific research and empirical investigation in the following areas: Environmental Management and Industrial Symbiosis; Energy and Resource Efficiency; Circular Economy and Natural Capital; Sustainable Products, Life-Cycle Thinking and Green Marketing; CSR and Accountability; Climate Change and Disaster management.

The SuM research team has a high level of skills on technical analysis, socio-economic analysis, policy and regulation, management and training for the promotion of sustainability in both private and public organizations. Our expertise includes:

Corporate Environmental Management, Life-Cycle Management (LCA, LCC), Economics and Management of Voluntary Certification Schemes, Environmental Innovation and Competitiveness, Sustainable marketing, Environmental reporting, Stakeholder engagement, Environmental Innovation and green technologies assessment, Green Public Procurement, CSR, Health & Safety Management, Environmental economics, Public policies for Sustainable Local Development, Sport Sustainability Management.

The SSSA is involved in a series of programs related to Sport and Sustainability. It includes

Climate ActionLife Below WaterLife on Land
Organisation / Experts

Fly Green Alliance

FGA is a sustainable mobility consultancy based in Europe with specialist knowledge in sustainable aviation fuel. FGA Sports has developed to combine knowledge from sport for development and sustainable mobility.

FGA are thought leaders in green travel, focusing on reducing carbon in business travel, fan travel, freight and mega events through business solutions.

Climate Action
Organisation / Experts

The Toolbox

The Toolbox is an initiative created by 11th Hour Racing Team to help make sustainability more accessible, based on the ethos that 'when we share, everyone wins.' The value of The Toolbox is the community that creates, uses and maintains it.

Created by the 11th Hour Racing Team, for the benefit of the wider community, the Toolbox is organised around a series of eight How to Guides and Case Studies a designed to make sustainability accessible for any organisation.
Whilst every effort and care was taken when preparing the contents of these guides, applying sustainability is specific to each organization. It is up to the user to make the relevant choices and define what aspects are right to include, important to address or are legally mandatory.

Click here to visit The Toolbox website

Climate ActionLife Below Water
Organisation / Experts

Surfrider Foundation Europe

Surfrider Europe was created in 1990 by a group of surfers who wanted to preserve their playground. Grass-roots activism to protect our oceans and coasts is at the core of the organisation.

Surfrider Foundation Europe is a non-profit organisation whose purpose is to protect and showcase the importance of lakes, rivers, the ocean, waves, and coastlines. It currently has over 13,000 members and is active across 9 countries through its volunteer-run branches.

For almost 30 years, Surfrider Foundation Europe has been taking action as a recognized authority in three areas of expertise: marine litter, water quality and public health, coastal management and climate change.

Volunteers engaging in local field activism are the driving force of Surfrider. Whether they are running local volunteer branches or taking part in the environmental campaigns of the organisation, they are Surfrider’s strongest presence in the field and they implement our various programmes locally: awareness and education, events, and rallying.

At this time, over 2,000 volunteers are taking action every day in 43 local branches in 11 European countries. Join us in our fight to protect the oceans and coasts of today and tomorrow. Help us to drastically reduce plastic waste, move away from fossil fuels, fight against climate change and its impacts, and fight marine pollution and the damage being done to oceans, beaches and waves.

Climate ActionLife Below WaterLife on LandResponsible Consumption
Organisation / Experts

Green Coach

The project “Greencoach- Incorporating sustainability in the governance of sports organisations”, co-funded by the European Commission under the umbrella of the Programme Erasmus+ Sport, is a 36 months collaborative partnership, which involves eight public and private entities, (Sport Federations and Institutions, NGOs, University, Research Centers) based in different Countries: Italy, Spain, Norway, Belgium, Sweden, Lithuania and France. The project is coordinated by Ecoserveis and the Sant’Anna School of Advanced Studies

As shown by different studies, the sports industry has a large responsibility towards global environmental pollution. Over the last decade, some initiatives have been developed to incorporate monitoring and benchmarking of environmental footprint in sports events.

Therefore, there are not yet reference models at organisational level on good governance of sustainability within sports organisations, and especially focusing on how to incorporate sustainability as a cross-cutting priority in sports clubs as a governance element, beyond specific actions during sport events.

In this framework, GREENCOACH aims to improve the environmental impact of grassroots football organizations by incorporating:

  • monitoring and benchmarking of the environmental footprint of football events and organisations
  • sustainability as a cross-cutting element in football organisations daily management

In addition, it also aims at enhancing environmental awareness of supporters, spectators and staff and at promoting healthy lifestyles at individual and community levels, especially among young athletes.

As partner of the project, the SuM research group of the Institute of Management will bring in scientific expertise to carry out the assessment of the environmental footprint of grassroots football organisations, and to design and check the benchmarking tools and the education modules. In particular, 2 kinds of footprint will be calculated:

  1. Environmental footprint of an amateur football match (then used to calculate aggregated footprint of bigger events such as the total footprint of an amateur championship/tournament or the assessment of the total footprint of all amateur matches of a country).
  2. Organisational Environmental Footprint (OEF) of an amateur football organization (by categorizing the organisations according to their complexity – i.e. the number of structures and facilities that belong to the sport organisations that could influence their environmental footprint).

Project duration : 01.01.2020 to 31.12.2023

Climate ActionResponsible Consumption

Niesslein Sustainability Partners, offers a personal approach in supporting motorsport organisations, individuals, and stakeholders on their journey to becoming net carbon neutral.

NSP is still a fairly young company but their expertise and passion for driving positive change throughout the motorsport industry is world class. They are committed to helping organisations towards the achievement of their sustainability goals.

Climate ActionLife on LandResponsible Consumption